With Significant Impact on Your Next Deal

To Help You Find the Ideal Match

“33% of small business deals fail due to personality or communication style mis-matches”

“No deal is completely absent of emotional and psychological impact.”

Two Assessments: One Unified Profile

ETA Match combines behavioral psychometrics with operational readiness to surface buyers’ real strengths… and filter out misaligned deals.

The Psychographic Assessment

  • Maps buyers across 16 unique “Avatars” to generate a unique profile

  • Based on core cognitive preferences and leadership traits

  • Helps predict how they negotiate, delegate, and scale

The Deal Readiness Profile

  • Captures SDE target, location, deal size, industry interest

  • Benchmarks against our growing buyer database

  • Gives brokers instant filtering & confidence in intros

Because No Two Buyers are Built the Same

We’ve mapped hundreds of buyer-minded individuals to identify two dimensions proven to drive deal success:

Leadership Orientation & Business Strategy

No two results are the same – just as every deal is unique.

Presenting - The ETA Match Avatars

We measure across 8 key areas below; each critical in understanding how you operate as an entrepreneur.

We desinate you to one of our “Avatars” based on your dominant styles, but you will have aspects of all areas in your business DNA.

  • Operator – Managing a business day to day.
  • Owner – Automating and delegating for success
  • Innovator – Seeing opportunity in new areas
  • Financier – Preserving financial health
  • Guardian – Protecting legacy and employees
  • Disruptor – Appetite for risk and change
  • Thinker – Balancing action and strategy
  • Architect – Creating something new and impactful

Get Focused - The Buyer Profiler

Our profiler is fast, simple, and comprehensive. In a few minutes our AI-enabled approach maps:

  • Personal Vision Statement
  • Professional Background and Core Values
  • Industry, business type, geography, and customer type targets
  • Financial Readiness and Suggested Deal Size
  • Confirms proof of funds and loan pre-approval

We Help Brokers Ensure Deal Success

Brokers get access to critical insights:

  • Deal complexity tolerance
  • Culture fit red flags
  • Buyer’s operational style
  • Personality-based filtering

Our framework is grounded in:

  • Industrial-organizational psychology
  • Harvard & Stanford research on /CEO effectiveness
  • Cultural due diligence models
  • Real-world deal performance data