With Significant Impact on Your Next Deal
- Assessment
- Psychographic Assessment
- Buyer Profile Builder
- What it Measures
- Personality Type & Deal Compatibility
- Full Deal Readiness View Report
- Why it Matters
- Predicts leadership style, post-close behavior, and team fit
- Allows brokers to filter buyers that match their deal
To Help You Find the Ideal Match

“33% of small business deals fail due to personality or communication style mis-matches”
“No deal is completely absent of emotional and psychological impact.”
Two Assessments: One Unified Profile
ETA Match combines behavioral psychometrics with operational readiness to surface buyers’ real strengths… and filter out misaligned deals.
The Psychographic Assessment
Maps buyers across 16 unique “Avatars” to generate a unique profile
Based on core cognitive preferences and leadership traits
Helps predict how they negotiate, delegate, and scale
The Deal Readiness Profile
Captures SDE target, location, deal size, industry interest
Benchmarks against our growing buyer database
Gives brokers instant filtering & confidence in intros
Because No Two Buyers are Built the Same
We’ve mapped hundreds of buyer-minded individuals to identify two dimensions proven to drive deal success:
Leadership Orientation & Business Strategy
No two results are the same – just as every deal is unique.
Presenting - The ETA Match Avatars
We measure across 8 key areas below; each critical in understanding how you operate as an entrepreneur.
We desinate you to one of our “Avatars” based on your dominant styles, but you will have aspects of all areas in your business DNA.
- Operator – Managing a business day to day.
- Owner – Automating and delegating for success
- Innovator – Seeing opportunity in new areas
- Financier – Preserving financial health
- Guardian – Protecting legacy and employees
- Disruptor – Appetite for risk and change
- Thinker – Balancing action and strategy
- Architect – Creating something new and impactful


Get Focused - The Buyer Profiler
Our profiler is fast, simple, and comprehensive. In a few minutes our AI-enabled approach maps:
- Personal Vision Statement
- Professional Background and Core Values
- Industry, business type, geography, and customer type targets
- Financial Readiness and Suggested Deal Size
- Confirms proof of funds and loan pre-approval
We Help Brokers Ensure Deal Success
Brokers get access to critical insights:
- Deal complexity tolerance
- Culture fit red flags
- Buyer’s operational style
- Personality-based filtering
Our framework is grounded in:
- Industrial-organizational psychology
- Harvard & Stanford research on /CEO effectiveness
- Cultural due diligence models
- Real-world deal performance data