The article “What is Entrepreneurship Through Acquisition?” from Venture for Canada does a great job of breaking down ETA—how it works, why it’s growing in popularity, and why it’s an exciting path for ambitious entrepreneurs. But while the article focuses on the opportunity for buyers, it leaves out one major piece of the puzzle: What does ETA mean for sellers? The reality is that right now, the market doesn’t do enough to help sellers vet buyers properly.
Here’s the core question for sellers: How do I know the buyer will take care of my business? For many business owners this means the following:
✔️ Will my employees be treated fairly?
✔️ Will the buyer uphold the company’s culture and reputation?
✔️ Will the transition be smooth, or will my life’s work be dismantled?
Even though there is a clear need, there has been no system in place to match sellers with buyers beyond just financial fit. And that’s a huge gap in the market. At ETA Match, we believe sellers should have more than just financial reports to go on when evaluating a buyer.
Let’s be clear—brokers do a critical job in helping deals close. But their job is to get the sale done, not necessarily to help sellers deeply evaluate their buyers. But for sellers, this is one of the biggest decisions of their lives. Why shouldn’t they have every tool possible to make sure they’re selling to the right person?
The ETA model is expanding fast, with more search funds and independent buyers entering the market every year. Sellers are now fielding more offers than ever. But choosing the right buyer isn’t just about who’s willing to pay—it’s about who’s the best fit to take the business forward.
With ETA Match, sellers now have a tool that ensures their business doesn’t just get sold—it gets passed on to the right buyer. Because when you’ve spent years building something valuable, you deserve to know it’s in the right hands.
🚀 Want to ensure your business goes to the right buyer? Visit ETAMatch.com
