How ETA Match is Helping Buyers Get Found (Quietly)
When I started searching, I felt like I was shouting into a void. I was sending emails. I was following up. I was trying to craft the perfect message. And still—I felt invisible. So I started thinking: what if the model is backward? What if buyers didn’t have to do all the chasing? What if […]
Why Sellers Are Looking for More Than Just the Highest Offer
When I first entered the ETA space, I assumed that sellers were purely driven by numbers. Offer them the highest price and the cleanest terms, and they’d pick you. But the more calls I had, the more I realized something else was at play. Most sellers aren’t just selling a company—they’re handing over something they […]
The Best Buyers I’ve Met All Have This One Trait
Over time, I’ve seen all kinds of buyers show up in ETA. Some with investor decks and polished credentials. Others with very little experience but a deep hunger to own. And here’s the truth: pedigree doesn’t always predict success. The trait I see in the best buyers isn’t capital. Or connections. Or even confidence. It’s […]
Why ETA Appeals to More Than Just MBAs
For a long time, ETA felt like a niche within a niche—mostly MBA grads from top programs, often with banking or PE experience. And to be fair, that group still makes up a lot of the activity in the space. But recently, something’s shifted. I’ve started seeing—and hearing from—a completely different wave of buyers. Teachers. […]
Why Selling a Business is About More Than Just the Numbers – And Why ETA Match is Changing the Game
The Forbes article “An Introduction to Entrepreneurship-Through-Acquisition and the Secrets to Its Success“ does a great job of outlining the appeal of ETA—giving entrepreneurs a way to step into ownership by acquiring an existing business instead of starting from scratch. But while the article focuses on the buyer’s perspective, I think it misses one of the most critical […]