Reading the recent article from Polsky about John and Natalie Gandy building a thriving business around portable sinks brought a huge smile to my face. Not just because their story is inspiring (which it is), but because I know how rare it is to see that kind of fit between a seller and a buyer.
The Gandys didn’t just find someone with money. They found someone who understood their business—someone aligned with their mission and values. That kind of alignment is what makes or breaks a deal. And it’s exactly why I created ETA Match.
Back when I worked construction, you could tell on day 1 whether a new crew member was going to work out. It wasn’t just about skills—it was whether they communicated well, took initiative, and didn’t throw off the flow of the team. A bad fit could drag the whole project down.
Same goes for ETA.
Too many deals fall apart—not because the business isn’t solid, but because the people aren’t aligned. Different expectations. Different styles. No chemistry. And that’s costly.
ETA Match helps avoid that. We screen for personality and leadership fit early in the process—before the LOIs, before the diligence marathons. The result? Better deals. Smoother transitions. More success stories like the Gandys’.
💡 If you’re a buyer, don’t just chase deals. Find the ones that fit.
💼 If you’re a broker or seller, give your deal the best chance to close strong—with someone who gets it.
👉 Start at etamatch.com
Because in ETA, like in construction, the right people make all the difference.
