When I started searching, I felt like I was shouting into a void. I was sending emails. I was following up. I was trying to craft the perfect message. And still—I felt invisible.
So I started thinking: what if the model is backward? What if buyers didn’t have to do all the chasing? What if we made it easier for brokers—and sellers—to find the right buyer?
That’s the seed that became ETA Match.
We flipped the process. Instead of buyers scanning listings and trying to stand out one message at a time, they build a profile. A real one. Not just capital and experience, but personality, goals, leadership style.
Then we let brokers browse those profiles when they’re representing a seller. Quietly. Privately. No spam. No pressure.
It’s simple:
- Buyers show who they are
- Brokers find the best fit for their client
- Sellers feel more confident that the legacy is landing in the right hands
I’ve been through the noisy part of the process. And I know how frustrating it can be to feel like your story isn’t getting across.
That’s why we’re building something different. Not louder. Just clearer.
And that’s starting to change everything.
