Not Just a Gut Feeling:
Real Behavioral Science
Our search highlights the right buyers for the right deals.
Because Choosing the Right Buyer Matters
“33% of small business deals fail due to personality or communication style mis-matches”
“No deal is completely absent of emotional and psychological impact.”
We Measure on More than Just Financials
- Assessment
- Psychographic Review
- Deal Profile Builder
- What it Measures
- Personality Type
- Deal Readiness
- Why it Matters
- Predicts leadership style, negotiation approach and fit
- Enables clarity and focus for broker filtering
Two Assessments: One Unified Profile
We combine psychometrics with target focus to surface a buyers’ real strengths… and filter out misaligned deals.
The Psychographic Review
- Maps buyers across 16 unique "Avatars" to generate a unique profile
- Based on core cognitive preferences and leadership traits
- Helps predict how they negotiate, delegate, and scale
The Deal Profile Builder
- Captures SDE target, location, deal size, industry interest
- Benchmarks against our growing buyer database
- Gives brokers instant filtering & confidence in intros
Because No Two Buyers are Built the Same
We’ve mapped hundreds of buyer-minded individuals to identify two dimensions proven to drive deal success:
Leadership Orientation & Business Strategy
No two results are the same – just as every deal is unique.
Presenting - The ETA Match Avatars
The Psychographic Review allows us to assign your Avatar based on dominant characteristics, but you will be scored in all of the following:
- Operator - Hands-on management of the day to day.
- Owner - Automation and delegation success
- Innovator - Seeing opportunity in new areas
- Financier - Preserving financial health
- Guardian - Protecting legacy and employees
- Disruptor - Appetite for risk and change
- Thinker - Balancing action and strategy
- Architect - Creating something new and impactful
Get Focused - The Buyer Profiler
Our Deal Profile Builder is fast, simple, and comprehensive. In a few minutes our AI-enabled approach maps:
- Personal Vision Statement
- Professional Background and Core Values
- Industry, business type, geography, and customer type targets
- Financial Readiness and Suggested Deal Size
- Confirms proof of funds and loan pre-approval
We Help Brokers Ensure Deal Success
Brokers get access to critical insights:
- Deal complexity tolerance
- Culture fit red flags
- Buyer’s operational style
- Personality-based filtering
Our framework is groundes in:
- Industrial-organizational psychology
- Harvard & Stanford research on /CEO effectiveness
- Cultural due diligence
- Real-world deal performance data