Inspired by HBS’s “Think Big, Buy Small” Podcast featuring Kent Weaver
I recently listened to a great episode of Think Big, Buy Small from Harvard Business School. In it, special guest Kent Weaver dove into what makes a small business acquisition actually work — and spoiler alert: it’s not just about the numbers.
As I work to grow ETA Match, I couldn’t help but nod along the whole time.
The Missing Piece Most Buyers Don’t Talk About
Kent talks about the need for both hard and soft skills — things like leadership, communication, and empathy. These aren’t just “nice to haves” when you’re buying a business. They’re the things that help you earn trust from employees, keep the team intact, and continue growing the business without blowing it up.
It’s something I’ve seen firsthand, and it’s why we built ETA Match around personality compatibility. Because buying a business is easy to talk about — integrating into it is where most people struggle.
Solo vs. Partnered Search? It Depends on You.
Kent also gets into the difference between solo and partnered searches. It really comes down to knowing yourself. Some people thrive with a partner. Others want more control. There’s no one right answer — but there is a right answer for you.
That’s exactly why we help people figure out their working style. Compatibility isn’t just about seller-to-buyer. It’s also about how you build your search and who’s going to be a fit for your path.
Why This All Matters for Brokers and Sellers Too
Whether you’re a buyer, seller, or broker, the biggest takeaway here is this: Compatibility can’t be an afterthought. It drives deal success, retention, and growth after the ink dries.
It’s the reason we built ETA Match — to help sellers and brokers stop guessing about buyer fit and actually start measuring it. Because when the right person takes the reins, it’s better for everyone.
– Sean Wright
Founder, ETA Match
